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AN INNOVATIVE DESIGN

MARVIN CREATIVE DESIGN

WHILE THE MOVEMENTS GAVE THE MANUFACTURE ITS REPUTATION, ITS SENSE OF STYLE ALSO CONTRIBUTED TO ITS SUCCESS. MARVIN FOLLOWED
CLOSELY THE EVOLUTION OFHOROLOGICAL DESIGN: POCKET WATCHES, FOB WATCHES, BROOCH-MOUNTED JEWEL WATCHES, RINGS OR NECKLACES.

  • DIVERSIFIED DESIGN

    Variations multiplied in anticipation of the growing importance of bracelet watches: shape, material, decoration, complications… A large number of models contributed to establishing its reputation.

  • THE TYRE WATCH

    Created in the 30s by René Didisheim, this watch, a clock watch housed in a rubber tyre, is a tribute to the family’s passion for cars. Pierre Didisheim later added a strap to make it a keyring. After a difficult beginning, this model had a huge success, thanks to a highly innovative advertising campaign which reinforced the idea of the utility of a second watch. Visuals and slogans awakened the gentleman’s dream of car-racing, promoting the major brands of the age, such as Jaguar, Mercedes, and Fiat, and famous pilots, like Fangio, Ascari, Stirling Moss…

  • TADVERTISING STRATEGY

    After a difficult beginning, this model had a huge success, thanks to a highly innovative advertising campaign which reinforced the idea of the utility of a second watch. Visuals and slogans awakened the gentleman’s dream of car-racing, promoting the major brands of the age, such as Jaguar, Mercedes, and Fiat, and famous pilots, like Fangio, Ascari, Stirling Moss…

  • THE LEFT

    Mentalities had changed, and lefthandedness was better accepted. From the beginning of the 50s, Marvin offered left-handers a watch with the winder on the left side of the case.


  • THE FLYING DUTCHMAN

    Its name evokes the heroes of aviation: Icarus; Wagner’s ghost ship; the name of KLM’s planes. Created in 1955 with two new calibres, the 580 and the 580P for the chronometer version, it accompanied the partnership signed between Marvin and KLM and was the official watch of the Dutch airline’s pilots.


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