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A GENERAL OVERVIEW

"Swiss made" embodies a concept of quality that has been forged over the years. It includes the technical quality of watches (accuracy, reliability, water-resistance and shock-resistance), as well as their aes-thetic quality (elegance and originality of design). It covers both traditional manufacturing and new technologies (micro-electronics).

The Swiss are not the only watchmakers to manufacture high-quality timepieces and are consequently faced with strong competition. However, thanks to their unique infrastructure and to their know-how and spirit of innovation, they have succeeded in maintaining their leading position.

The intrinsic value of the "Swiss made" label, therefore, is the result of considerable efforts on the part of watchmaking companies, who are ultimately responsible for maintaining its reputation.

While prestigious brand names have thrived, they have never relegated the "Swiss made" label to a secondary place. The brand names and "Swiss made" have always worked together in an alliance that provides the consumer with the best of guarantees.

CONDITIONS FOR USE OF THE SWISS MADE

Only when it is Swiss, may a watch carry the indications "Swiss made" or "Swiss", or any other expression containing the word "Swiss" or its translation, on the outside.

According to Section 1a "Ordonnance Swiss Made" (Swiss Made law), a watch is considered to be Swiss if its movement is Swiss; its movement is cased up in Switzerland; the manufacturer carries out the final inspection in Switzerland.

For more details, please visit the website of the Federation of the Swiss Watch Industry http://www.fhs.ch/en/.

© Federation of the Swiss Watch Industry FH 1997 - 2007 / All Rights reserved.