MAKING OF
CONCEPT/ART DIRECTOR Yaniv Ben Soussan > www.yaniv.ch
PHOTOGRAPHER Denis Hayoun > www.diode.ch
STRATEGY > www.toutmorrow.com
Preparation of the M014 for shooting
Finding the ideal lighting and reflection for the M014
Initial takes, analysis of results on calibrated screen
Comparison of options
Styling/production meeting: chromium-plated items selected before take
Discussion of purpose of photographs: hanger
Assembly of set for chromium-plated object: handle
General lighting test
Initial takes, analysis of options on calibrated screen
Cropping phase and final cutting of each element in the take: the watch and hanger
Viewing of end result before final lithography work
An accurate photographic work for precise watches.
The contemporary art meets the Swiss watch technology.
The fest is to enhance the steel or pink gold watch cases and to express the brilliance of the genuine diamonds.