CAMPAIGN

CONCEPT/ART DIRECTOR Yaniv Ben Soussan > www.yaniv.ch

PHOTOGRAPHER Denis Hayoun > www.diode.ch

STRATEGY > www.toutmorrow.com

The launch of the new Marvin collections is accompanied by a major communication campaign in a surprising and striking style; a “seriously amusing” and non-conventional approach for a watch-making product.

The advertising campaign meets the philosophy of the transit consumers, our target, looking for confidence rather than respect.

Please disturb: the transumers are not afraid to be challenged.

Black tie optional: no need of prestige, everything is in the attitude.

Do not dry clean: be yourself with your own sensitivity.